Springboard advise on the sale of pop culture events producer MCM Comic Con to ReedPop


Springboard is delighted to announce that it has advised the shareholders of leading pop culture events producer MCM Comic Con on its sale to ReedPOP.

About the deal

MCM Comic Con was co-founded by Bryan Cooney, premiering the show in 2002 as the London Expo. The next few years saw London Expo grow and flourish. In 2004, it rebranded as London MCM Expo – the ‘MCM’ standing for ‘Movies, Comics, Media’; and in 2005, it took the first steps that would transform it from a collectors’ and autograph event into a comic con, with the addition of dedicated comics and anime areas plus film and TV content. More recent years saw MCM spread its wings, launching events across the UK and Europe.

ReedPOP is a boutique group within Reed Exhibitions (itself part of RELX Group), the world’s leading event organizer. ReedPOP is devoted exclusively to organising and managing events, launching and acquiring new shows, and working with premium brands in the pop culture world to deliver once in a lifetime experiences for fans everywhere.

MCM was advised on the sale by Springboard partner Simon Ward and Assistant Director James Bailey.  Simon commented “We are delighted to have delivered this deal for MCM.  Bryan is an outstanding entrepreneur who has built a great business that rightly attracted interest from a number of global players.  That MCM will now be part of the largest exhibition business in the world is an tremendous achievement.”  

How we made a difference

  • Identified and engaged with a number of global strategic trade acquirers;
  • Managed a competitive sales process , obtaining a number of strong offers from interested parties;
  • Negotiated the terms of the transaction to secure a strategic premium and maximise day one proceeds; and
  • Project managed the process throughout to preserve value and deliver a successful completion.

The Client on Springboard

“Springboard was integral to ensuring this transaction was completed on the right terms for myself and my business.  They worked tirelessly at the heart of our team at every stage in the process to get the right deal done.”

Bryan Cooney – Founder, MCM Comic Con


"Springboard promised a partner led service and a professional sales process. They delivered on both counts, provided sound advice throughout the transaction and demonstrated considerable commitment to achieving a successful outcome."
Mike GallacherFirst Milk
“Springboard delivered a professional, partner led service.  They showed a detailed understanding of all aspects of the transaction and worked hard to ensure the expectations of Livingbridge and our fellow shareholders were exceeded.”
Louise KingstonLivingbridge
“We have worked with Springboard since completing the management buy-out in 2008.  They are highly reactive and have been instrumental in developing my business.  I see them as a trusted business partner and would have no hesitation in recommending them”
Chris KisbyEasy Autocentres
"Springboard worked with us to review strategic and funding options. They devised a range of solutions and delivered balanced advice in a professional and good humoured fashion."
Gary BarrArden Fine Foods
"We retained Springboard to manage a professional sale process.  They exceeded our expectations with their detailed, partner-led approach and commitment to delivering the transaction."
David HammondCamden Ventures
"These guys get private equity (having worked for them) and so understand what they are thinking, yet they have great empathy with management.  They were both supportive and challenging for both me and the rest of the management team."
David HollanderAqualisa